Our Story

2020 was a year that inspired a nation of unexpected DIY’ers – and it inspired us too.

We began to wonder why it should take a lockdown for us all to learn a new skill (ourselves included) - and if we had more time to do some of the things we’ve always wanted to do, what could we truly accomplish?

We figured that if you had the right product, at the right price, with easy instructions, and quick delivery whilst also delivering amazing results – then DIY could be more than a once-in-a-lockdown activity. You might even enjoy it. And well, for ourselves, we have always enjoyed what we do, and we have always wanted to create an online only brand that makes learning to lawn simple. We really wanted to share everything we know and have learnt about lawn care and wildflower meadows throughout the years (we’ve been around since 1825 but had a few facelifts since then!) in a super simple way. So, we did, and here we are.

We truly believe that anyone can confidently sow, grow and maintain a beautiful lawn or wildflower meadow with our easy-to-follow instructions and excellent products. We believe it so much that we created our 100% Happiness Guarantee, and we stick by it.